10/12/2015 – No es nada fácil ser la o él mejor de algo, sea en el ámbito que fuese. ¿Quién reta al mejor? ¿Cómo puede superar sus propias hazañas? Porsche piensa que tiene la solución a ese problema. Simplemente se enfrenta uno consigo mismo, "yo contra mí" y ya está. Han hecho un anuncio con Muhammad Ali, Maria Sharapova y Magnus Carlsen para demostrarlo. Otro concepto de publicidad...
novedad: Fritz 20
Your personal chess trainer. Your toughest opponent. Your strongest ally. FRITZ 20 is more than just a chess engine – it is a training revolution for ambitious players and professionals. Whether you are taking your first steps into the world of serious chess training, or already playing at tournament level, FRITZ 20 will help you train more efficiently, intelligently and individually than ever before.
Your personal chess trainer. Your toughest opponent. Your strongest ally. FRITZ 20 is more than just a chess engine – it is a training revolution for ambitious players and professionals. Whether you are taking your first steps into the world of serious chess training, or already playing at tournament level, FRITZ 20 will help you train more efficiently, intelligently and individually than ever before.
In this course, IM Nico Zwirs presents the Reversed Sicilian as a powerful and practical weapon for White
39,90 €
29,93 €
"Greatness comes from within, from pitting you against you", anuncia Porsche. Eso quiere decir algo como: "La grandeza tuya viene desde tu interior, compitiendo contigo mismo". Porsche no piensa que los deportistas tengan que estar en armonía consigo mismos para lograr hazañas. En el spot publicitario para el nuevo modelo del Porsche 911 se ve como Muhammad Ali está boxeando contra si mismo, Maria Sharapova se enfrenta consigo misma en el tenis y Magnus Carlsen pelea consigo mismo en una partida de ajedrez relámpago.
Magnus Carlsen vs. Magnus Carlsen: Nunca la prepración de aperturas ha tenido tan poco sentido como en este caso...
¡Cuéntame, espejo mágico...! Maria Sharapova vs. Maria Sharapova
¿Piensas que puedes comigo? Muhammad Ali vs. Muhammad Ali
Porsche vs. Porsche
Los seguidores de Muhammad Ali quizá se estén preguntando, por qué el campeón está como una flor. Pues se conoce que la publicidad puede crear impresiones que no correspondan al cien por cien con la verdad. Según comentó Marketing Daily "Sharapova y Carlsen eran al cien por cien auténticos, pero los dos Alíes eran una mezcla entre dos actores que se habían sometido a una sesión de entrenamiento de cinco semanas con Darrell Foster, el entrenador del actor Will Smith, que ha ocupado el papel de Muhammad Ali en la película".
Los seguidores de Magnus Carlsen probablemente esperen que el campeón no solamente triunfe en los duelos contra él mismo, sino que también pise el acelarador durante los próximos días en en el Chess Classic de Londres.
Aquí va el anuncio. El título es "Compete!" (¡Compite!) No podría haber mejor título, ¿verdad?
Texto: Johannes Fischer (ChessBase) Traducción: Nadja Wittmann (ChessBase)
YOUR PERSONAL CHESS COACH - Whether you’re taking your first steps into the world of club chess, or already playing at a tournament level: with FRITZ, you can train more efficiently, intelligently and with a more personalised approach than ever before.
YOUR PERSONAL CHESS COACH - Whether you’re taking your first steps into the world of club chess, or already playing at a tournament level: with FRITZ, you can train more efficiently, intelligently and with a more personalised approach than ever before.
In this powerful new course, endgame expert Karsten Müller teams up with rising star Leon Mendonca to deliver what truly matters: 10 essential rules that every player must know.
In this video course experts examine the games of Bent Larsen. Let them show you which openings Larsen chose, where his strength in middlegames were, how he outplayed his opponents in the endgame & you’ll get a glimpse of his tactical abilities!
From the 2026 Candidates Tournament, featuring a video review by Dorian Rogozenco, to Jan Werle’s opening video on the French Tarrasch Defence, and Oliver Reeh’s tactical column ‘Top Grandmasters at Work’. Analyses by Giri, So, Wei Yi and many others.
You will learn how Black's dynamic piece activity and structural counterplay more than compensate for White's extra tempo in the colour-reversed setups.
In this course, you’ll learn how to take the initiative against the London and prevent White from comfortably playing their usual system by playing 1.d4 Nf6 2.Bf4 Nh5.
9,90 €
7,43 €
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