10/12/2015 – No es nada fácil ser la o él mejor de algo, sea en el ámbito que fuese. ¿Quién reta al mejor? ¿Cómo puede superar sus propias hazañas? Porsche piensa que tiene la solución a ese problema. Simplemente se enfrenta uno consigo mismo, "yo contra mí" y ya está. Han hecho un anuncio con Muhammad Ali, Maria Sharapova y Magnus Carlsen para demostrarlo. Otro concepto de publicidad...
novedad: Fritz 20
Your personal chess trainer. Your toughest opponent. Your strongest ally. FRITZ 20 is more than just a chess engine – it is a training revolution for ambitious players and professionals. Whether you are taking your first steps into the world of serious chess training, or already playing at tournament level, FRITZ 20 will help you train more efficiently, intelligently and individually than ever before.
YOUR PERSONAL CHESS COACH - Whether you’re taking your first steps into the world of club chess, or already playing at a tournament level: with FRITZ, you can train more efficiently, intelligently and with a more personalised approach than ever before. FRITZ is more than just a chess engine – it’s a training revolution! Whether you’re taking your first steps into the world of club chess, or already playing at a tournament level: with FRITZ, you can train more efficiently, intelligently and with a more personalised approach than ever before.
In this course GM Ganguly turns calculation into a trainable skill with a structured path for any level.
39,90 €
"Greatness comes from within, from pitting you against you", anuncia Porsche. Eso quiere decir algo como: "La grandeza tuya viene desde tu interior, compitiendo contigo mismo". Porsche no piensa que los deportistas tengan que estar en armonía consigo mismos para lograr hazañas. En el spot publicitario para el nuevo modelo del Porsche 911 se ve como Muhammad Ali está boxeando contra si mismo, Maria Sharapova se enfrenta consigo misma en el tenis y Magnus Carlsen pelea consigo mismo en una partida de ajedrez relámpago.
Magnus Carlsen vs. Magnus Carlsen: Nunca la prepración de aperturas ha tenido tan poco sentido como en este caso...
¡Cuéntame, espejo mágico...! Maria Sharapova vs. Maria Sharapova
¿Piensas que puedes comigo? Muhammad Ali vs. Muhammad Ali
Porsche vs. Porsche
Los seguidores de Muhammad Ali quizá se estén preguntando, por qué el campeón está como una flor. Pues se conoce que la publicidad puede crear impresiones que no correspondan al cien por cien con la verdad. Según comentó Marketing Daily "Sharapova y Carlsen eran al cien por cien auténticos, pero los dos Alíes eran una mezcla entre dos actores que se habían sometido a una sesión de entrenamiento de cinco semanas con Darrell Foster, el entrenador del actor Will Smith, que ha ocupado el papel de Muhammad Ali en la película".
Los seguidores de Magnus Carlsen probablemente esperen que el campeón no solamente triunfe en los duelos contra él mismo, sino que también pise el acelarador durante los próximos días en en el Chess Classic de Londres.
Aquí va el anuncio. El título es "Compete!" (¡Compite!) No podría haber mejor título, ¿verdad?
Texto: Johannes Fischer (ChessBase) Traducción: Nadja Wittmann (ChessBase)
YOUR PERSONAL CHESS COACH - Whether you’re taking your first steps into the world of club chess, or already playing at a tournament level: with FRITZ, you can train more efficiently, intelligently and with a more personalised approach than ever before.
The Nimzo-Indian has stood the test of time for over a century: Still a top choice for elite players today, from Magnus Carlsen to Praggnanandhaa, it remains one of Black's most reliable ways to fight for real chances against 1.d4 2.c4 3.Nc3.
1.c4 e5 2.Nc3 Bb4!? is an opening idea well worth considering. Black immediately threatens to double the pawns on c3 in the style of the Trompowski or Sicilian Grand Prix attack.
Italian Game Powerbase 2026 is a database and contains 8571 top class games from Mega 2026 and the Correspondence Database 2026, of which 479 are annotated.
If you're looking for a dynamic alternative to the Slav, Queen's Gambit Declined, or other mainstream systems, the Chigorin Defence offers exactly what modern tournament players need.
34,90 €
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