28/01/2014 – El ajedrez es uno de los temas que se suele utilizar mucho en la publicidad porque se relaciona con "inteligencia", "tener las cosas claras", "control", "poder", etc. Se ven muchos anuncios en los medios impresos y también en los audiovisuales, que tratan de llamar la atención sobre coches de lujo, teléfonos móviles, el ejército, refrescos u otros deportes. Una colección...
novedad: Fritz 20
Your personal chess trainer. Your toughest opponent. Your strongest ally. FRITZ 20 is more than just a chess engine – it is a training revolution for ambitious players and professionals. Whether you are taking your first steps into the world of serious chess training, or already playing at tournament level, FRITZ 20 will help you train more efficiently, intelligently and individually than ever before.
YOUR PERSONAL CHESS COACH - Whether you’re taking your first steps into the world of club chess, or already playing at a tournament level: with FRITZ, you can train more efficiently, intelligently and with a more personalised approach than ever before. FRITZ is more than just a chess engine – it’s a training revolution! Whether you’re taking your first steps into the world of club chess, or already playing at a tournament level: with FRITZ, you can train more efficiently, intelligently and with a more personalised approach than ever before.
In almost every chess game there comes a moment when you just can’t go on without tactics. You must strike to not giving away the advantage you have worked for the whole game.
39,90 €
Pepsi: Kasparov vs máquina
Kasparov en un anuncio de Pepsi. Se darán cuenta de que no es la voz auténtica de Garry
Meetup.com
Ajedrez y gatos
Volviendo a casa: ajedrez (hindi), AirTel
Un joven está jugando al ajedrez con un familiar
AltaVista (Kasparov)
AltaVista en los años noventa (es decir, la era pre-Google) era uno de los buscadores de Internet más importantes. Kasparov comenta lo poderoso que es y que buenos son los resultados de búsqueda
Geico.com
Aunque la idea del vídeo es ser una broma, da una impresión bastante realista de la dificultad de que el ajedrez salga en la televisión para el gran público
TBWA
Este anuncio es de Ario Animation forma parte de la campaña publicitaria para TBWA que incluía cuatro anuncios relacionados con una gran compañía de seguros
Leche: Korchnoi vs la vaca
En este gracioso comercial, que debe resaltar las virtudes que tiene la leche de vaca, Viktor Korchnoi está siendo derrotado por una vaca
Reebok
NHL con Wayne Gretzky
La parte de reflexión del hockey se pone de relieve mediante el ejemplo del ajedrez
Agua mineral Vittel
Joyas Tacori
Las piezas de ajedrez se utilizan para hacer publicidad de anillos de boda
Gran hermano, gran hermana
BBC Comedy
NBA
Relacionando baloncesto y ajedrez
Cuerpo de marines de EE.UU.
Este anuncio es de 1990, con un toque de La Guerra de las Galaxias y Excalibur
Motorola
"La vida no solo es blanca y negra. Moto color: el nuevo teléfono móvil Motorola colorado. Motorola, con un movimiento de ventaja"
Rzeczpospolita
Pasta Ronzoni
Un breve pero raro anuncio de pasta italiana
Mercedes Benz (Singapur)
Mercedes Benz presenta un nuevo coche de lujo
7-Up
Servicios de fontanería Horizon
Hasta las empresas locales utilizan el ajedrez para vender sus servicios o productos
YOUR PERSONAL CHESS COACH - Whether you’re taking your first steps into the world of club chess, or already playing at a tournament level: with FRITZ, you can train more efficiently, intelligently and with a more personalised approach than ever before.
Chess is a concrete game. There is no way around training your calculation skills. Improve your visualization, pattern recognition and learn calculation techniques such as reciprocal thinking with this course.
This compact course is designed specifically for practical play. Instead of overwhelming you with endless theory, it focuses on the critical lines, typical plans, and recurring tactical ideas.
Slav and Semi-Slav Powerbase 2026 is a database and contains a total of 11 766 games from Mega 2026 or the Correspondence Database 2026, of which 1136 are annotated.
For the Slav and Semi-Slav Powerbook 2026 the ratings average was set again at 2400. 2.24 million games from the engine room of playchess.com met this threshold, to which were added over 130 000 games played by humans.
In this volume, we dive into core aspects of chess technique. Smyslov taught the principle of tactical hierarchy, “checks, double attacks, and unprotected pieces”, and Mikhalchishin demonstrates how this method of calculation is vital.
Videos: Nico Zwirs examines two Petroffs from the 2026 Candidates. Robert Ris has a tip against the Caro-Kann Advance Variation with 3…c5. Fiona Sieber reveals a surprise weapon against the Najdorf. ‘Lucky Bag’ with 40 analyses by Ganguly, L'Ami et al.
14,90 €
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