28/01/2014 – El ajedrez es uno de los temas que se suele utilizar mucho en la publicidad porque se relaciona con "inteligencia", "tener las cosas claras", "control", "poder", etc. Se ven muchos anuncios en los medios impresos y también en los audiovisuales, que tratan de llamar la atención sobre coches de lujo, teléfonos móviles, el ejército, refrescos u otros deportes. Una colección...
novedad: Fritz 20
Your personal chess trainer. Your toughest opponent. Your strongest ally. FRITZ 20 is more than just a chess engine – it is a training revolution for ambitious players and professionals. Whether you are taking your first steps into the world of serious chess training, or already playing at tournament level, FRITZ 20 will help you train more efficiently, intelligently and individually than ever before.
Your personal chess trainer. Your toughest opponent. Your strongest ally. FRITZ 20 is more than just a chess engine – it is a training revolution for ambitious players and professionals. Whether you are taking your first steps into the world of serious chess training, or already playing at tournament level, FRITZ 20 will help you train more efficiently, intelligently and individually than ever before.
YOUR EASY ACCESS TO OPENING THEORY: Whether you want to build up a reliable and powerful opening repertoire or find new opening ideas for your existing repertoire, the Opening Encyclopaedia covers the entire opening theory on one product.
169,90 €
Pepsi: Kasparov vs máquina
Kasparov en un anuncio de Pepsi. Se darán cuenta de que no es la voz auténtica de Garry
Meetup.com
Ajedrez y gatos
Volviendo a casa: ajedrez (hindi), AirTel
Un joven está jugando al ajedrez con un familiar
AltaVista (Kasparov)
AltaVista en los años noventa (es decir, la era pre-Google) era uno de los buscadores de Internet más importantes. Kasparov comenta lo poderoso que es y que buenos son los resultados de búsqueda
Geico.com
Aunque la idea del vídeo es ser una broma, da una impresión bastante realista de la dificultad de que el ajedrez salga en la televisión para el gran público
TBWA
Este anuncio es de Ario Animation forma parte de la campaña publicitaria para TBWA que incluía cuatro anuncios relacionados con una gran compañía de seguros
Leche: Korchnoi vs la vaca
En este gracioso comercial, que debe resaltar las virtudes que tiene la leche de vaca, Viktor Korchnoi está siendo derrotado por una vaca
Reebok
NHL con Wayne Gretzky
La parte de reflexión del hockey se pone de relieve mediante el ejemplo del ajedrez
Agua mineral Vittel
Joyas Tacori
Las piezas de ajedrez se utilizan para hacer publicidad de anillos de boda
Gran hermano, gran hermana
BBC Comedy
NBA
Relacionando baloncesto y ajedrez
Cuerpo de marines de EE.UU.
Este anuncio es de 1990, con un toque de La Guerra de las Galaxias y Excalibur
Motorola
"La vida no solo es blanca y negra. Moto color: el nuevo teléfono móvil Motorola colorado. Motorola, con un movimiento de ventaja"
Rzeczpospolita
Pasta Ronzoni
Un breve pero raro anuncio de pasta italiana
Mercedes Benz (Singapur)
Mercedes Benz presenta un nuevo coche de lujo
7-Up
Servicios de fontanería Horizon
Hasta las empresas locales utilizan el ajedrez para vender sus servicios o productos
London System Powerbase 2026 is a database and contains in all 11 285 games from Mega 2026 and the Correspondence Database 2026, of which 282 are annotated.
The London System Powerbook 2026 is based on more than 410 000 games or game fragments from different opening moves and ECO codes; what they all have in common is that White plays d4 and Bf4 but does not play c4.
In this course, Grandmaster Elisabeth Pähtz presents the London System, a structured and ambitious approach based on the immediate Bf4, leading to rich and dynamic positions.
Opening videos: Open Spanish (Sipke Ernst) and Classical Sicilian (Nico Zwirs). Endgame Special by Igor Stohl: ‘Short or long side’ – where should the defending king be placed in rook endgames? ‘Lucky bag’ with 35 master analyses.
YOUR EASY ACCESS TO OPENING THEORY: Whether you want to build up a reliable and powerful opening repertoire or find new opening ideas for your existing repertoire, the Opening Encyclopaedia covers the entire opening theory on one product.
The Queen’s Gambit Declined Exchange Variation with 5.Bf4 has a great balance between positional play and sharp pawn pushes; and will be a surprise for your opponents while being easy to learn for you, as the key patterns are familiar.
After 1.e4 c5 2.Nf3 d6 3.d4 cxd4 4.Qxd4 Nc6 5.Bb5 Bd7 6.Qd3, White sidesteps mainline theory and steers the game into less explored, strategically rich positions.
9,90 €
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